Penta is a new firm that brings together Hamilton Place Strategies, Flag Media Analytics, Ballast Research, alva, Decode_M, and Gotham Research Group, following a year of exciting partnerships supported by a majority capital investment by Falfurrias Capital Partners. As executives in the C-Suite account for a growing set of engaged stakeholders—all with distinct, fast-changing demands—we will work with their teams to define, inform, and strengthen decision-making and understanding. Penta will combine analytics and research with deep issue and communications expertise to deliver actionable insights and drive measurable impact for our clients. The newly formed firm will have a global reach, with initial offices in Washington, D.C., New York City, San Francisco, and London.”
Hamilton Place Strategies: Hamilton Place Strategies (HPS) is an analytical public affairs consulting firm. The firm works on complex issues in highly regulated industries, partnering with clients to advance their most important priorities.
Flag Media Analytics: Flag Media Analytics (Flag) is a next-generation news monitoring service; we use both professionals and technology to support clients. The Flag process is designed to inform the decision-making cycle for media engagement and improve planning, feedback, and reporting for public affairs and communications teams.
alva: alva combines AI technology with sector expertise to provide a fully integrated intelligence solution to corporations, the investment industry and advisory firms covering ESG, risk, reputation, media and board intelligence.
Gotham Research Group: Gotham Research Group is a full-service research and consulting firm advising corporations, non-profit organizations, and electoral campaigns on issues of communication, reputation, and strategy.
Decode M: Decode M brings innovative research methodologies and advanced analytics capabilities along with their proprietary MFactor tool that measures the cultural momentum of brands, products, people, and movements.
Hume Brophy: A global public affairs, communications, and strategy firm that provides cutting edge consultancy, digital, and reputation management services to clients in the corporate, public, and non-profit sectors.
Copperfield Advisory: A communications, brand, and strategy consulting firm that serves leading institutions in the private, public, and non-profit sectors.