My Code Media

active Investment //
Assisting brands in telling their stories through a culturally relevant lens

Founded in 2015, H Code Media was the largest Hispanic digital media company in the United States. Falfurrias Capital invested in H Code in August 2021, and CEO and Co-Founder Parker Morse was joined by Joe Price and Wilson Sullivan as members of the Board of Directors.

During Q1, 2022, My Code officially launched following the rebrand and expansion of Hispanic digital media company H Code built to enable brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences.  With its suite of Cultural and Affinity Codes inclusive of H Code, B Code, and A Code, My Code reaches over 60 million Hispanic, Black, AAPI, and LGBTQ+ audiences, empowering advertisers to accurately identify, reach and connect with consumers authentically across 780+ publisher sites — all with one media company.


August 30, 2021
H Code Media acquisition and the appointment of Alexander Jutkowitz as Executive Chairman of the Board
Q1, 2022
Formerly known as Hispanic-focused H Code, My Code Media launches and now has the capabilities to reach a wider range of multifaceted and diverse audiences
May 10, 2022
My Code acquired leading Spanish-Language News & Lifestyle company, Impremedia, strengthening its service and leadership in Hispanic media and marketing. The acquisition brings together Impremedia's iconic and influential local and national brands with My Code's significant new investments, advanced digital competencies and enormous reach.
January, 2023
My Code announces the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms.

Add-on Acquisitions

Impremedia  –  The leading news and lifestyle company serving the Spanish-speaking Latino community in the United States.  It has a digital and print portfolio of trusted, influential brands that reach a highly engaged, multi-generational Hispanic audience. Impremedia is a member of the National Association of Hispanic Publications and the Local Medium Consortium.

Veranda Entertainment – Founded in 2004, Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms.  Veranda’s partnership with media companies, smart television manufacturers, and digital platforms to distribute its content and branded channels allows viewers worldwide to enjoy curated films and TV.