realized Investment //
Senior Living Marketing Solutions

GlynnDevins is a fully-integrated marketing communications agency that provides a complete set of marketing services to Continuing Care Retirement Communities (CCRCs). GlynnDevins offers strategic consulting, creative development, media planning and buying, print and digital production, and data analysis to the end-market the company serves. Falfurrias Capital acquired GlynnDevins in June of 2015.

Add-on Acquisitions

Zillner Marketing: Zillner Marketing is a senior living marketing agency with a data-driven research approach to the industry. Zillner provides GlynnDevins a complementary marketing approach to seniors and a well established brand in the industry.

Sharon Brooks & Associates (SB&A) And Brooks Adams Research: Sharon Brooks & Associates and Brooks Adams Research is a senior living marketing services and research firm. SB&A and Brooks Adams Research provides GlynnDevins a complementary business that broadens their senior living product offerings and geographic presence. In addition, the combination creates an industry-leading marketing and technology platform that drives innovation and occupancy in senior living.

Frogman Interactive: Frogman Interactive is a technology enabled digital marketing agency for senior living communities specializing in resident portals, websites, touchscreen kiosks and digital signage. Frogman strengthens GlynnDevin’s ability to deliver progressive communication technologies that complement their integrated marketing, sales and consultative services.

Walker Marketing, Inc.:  Walker Marketing is a full-service communications agency to the senior living industry. Walker Marketing extends GlynnDevins reach and services.


June 2015
GlynnDevins acquisition
July 2016
Zillner Marketing add-on acquisition
September 2016
Sharon Brooks & Associates (SB&A) and Brooks Adams Research add-on acquisition
August 2017
Frogman Interactive add-on acquisition
March 2018
Walker Marketing, Inc. add-on acquisition
December 2018
GlynnDevins acquired by CIP Capital

Operational Value add

  • Integrated four add-on acquisitions in locations nationwide. As part of the Kansas City office integration with Zilner Marketing, GlynnDevins consolidated all operations into a new a state-of-the-art Missouri headquarters adjacent to downtown
  • Assisted with the launch of “The Studio by GlynnDevins” and “BrandQ” technology service lines offering an array of high quality marketing products targeted at self-service senior living communities and large multi-location centers respectively
  • Supported the development of several new service offerings including enhanced lead scoring, a web development platform, and digital & data analytics capabilities as the senior living market continues to migrate from print to digital communication
  • Broadened GlynnDevins overall client offerings by adding new consulting and research services, as well as tech-enabling service lines with both software and hardware point solutions