American Safety Council

realized Investment //
On-Demand Solutions. Training You Can Trust.

American Safety Council (ASC) is a market leader in the engineering, authoring and delivery of e-Learning training solutions for traffic, workplace safety, testing, medical continuing education and other regulatory-driven end markets. Falfurrias Capital acquired ASC in May of 2014 and executed on six additional add-on acquisitions throughout its hold period.

Add-on Acquisitions

The Online Traffic School (OLTS): The Online Traffic School is an e-Learning provider of forty-five driver safety and driver improvement courses across twenty-eight states. OLTS is headquartered in California with operations fully integrated with ASC’s front- and back-office in Orlando, Florida.

Huckleberry Notary Bonding, Inc.: Huckleberry Notary Bonding, Inc (HNB) sells notary surety bonds, errors and omissions insurance, and other notary related products and services to new and existing notaries in 10 States across the United States. The www.notaries.com URL and other national assets of HNB have been rolled underneath the American Safety Council Brand.

National Hospitality Training (NHT): National Hospitality Training LLC sells online training programs in the food & beverage industry.

National Safety Training (NST): National Safety Training LLC sells online workplace safety training programs.

Florida Drivers Association (FDA):  The Florida Drivers Association is dedicated to providing excellent driver safety education to Florida drivers. The Department of Highway Safety and Motor Vehicles has approved FDA’s online courses for all 67 counties throughout Florida.

Food Safety Educators (FSE): Food Safety Educators, LLC (“FSE”) is an online education business that sells American National Standards Institute (“ANSI”) certified food safety and handling educational courses.

Milestones

May 2014
American Safety Council acquisition
December 2014
The Online Traffic School add-on acquisition
First Year
In the first year of ownership, assisted in the hiring of a chief financial officer, chief technology officer and head of sales & marketing
July 2016
Huckleberry Notary Bonding, Inc. add-on acquisition
July 2017
Hired John Comly as CEO. Mr. Comly previously led several business units for PE-backed, digital marketing and technology provider, Red Ventures
November 2017
National Safety Training and National Hospitality Training add-on acquisition
September 2019
Florida Drivers Association (FDA) add-on acquisition
January 2020
Food Safety Educators add-on acquisition
June 2020
Following a 6-year partnership and 6 add-on integrations, sold ASC to Ridgemont Equity Partners

Operational Value add

  • Built highly experienced management team including a CFO, CMO, and CTO. CMO and CTO were newly created roles added to further scale the business
  • Assisted in the improvement of internal operations through the establishment of standardized financial reporting, the creation of management dashboards, and monitoring key performance indicators to track and improve performance
  • Selected and implemented a ‘best-of-breed’ business intelligence front-end platform to assist management with course investment decision making through visualization and data slice-and-dice capabilities
  • Invested in the further development of ASC’s learning management system and course player technology platforms
  • Assisted management with integrating six (6) add-on acquisitions into the ASC platform
CEO/CFO
John Comly, Jay Huie
Falfurrias Partner/Principal
Ed McMahan, Wilson Sullivan
Website