Geordie Pierson



Mr. Pierson joined Falfurrias Capital Partners in 2014, was promoted to Principal in 2018 and Partner in 2021.  Mr. Pierson spends the majority of his time focused on the marketing, media and information services space.  Prior to Falfurrias, Mr. Pierson was an Associate at Pamlico Capital where his work was focused on the execution of middle-market growth equity and leveraged buyout transactions in the business & technology services and communications industries. Prior to Pamlico Capital, Mr. Pierson worked in investment banking with Wells Fargo Securities (formerly Wachovia) where he focused on mergers and acquisitions, equity financings, and leverage finance transactions for both public and private companies as a member of the Financial Sponsors Group.

Career Highlights

  • Joined Falfurrias Capital Partners in 2014
  • Promoted to Vice President in 2016, Principal in 2018, and Partner in 2021
  • Former Associate at Pamlico Capital from 2011 to 2014
  • Former Analyst at Wells Fargo Securities
  • Served as Member of the Board of Directors at realized Falfurrias portfolio company, GlynnDevins

Current Board Memberships

  • Ballast Research
  • Industry Dive
  • Tax Guard
  • Best Impressions Caterers


  • BS in Finance from Wake Forest University